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IS THIS WHAT SCI FI'S THINKING?

September 28, 2002: I asked someone who works at a cable station what the feeling was at their station about SciFi's behavior toward Farscape. The answer is I got is quite interesting and brings up some points that I hadn't heard before. 

My station is smaller than SciFi.  We would kill for this exposure.

One thing I don't think people realize is that cable stations think any news is good news.  If SciFi is mentioned in every story about saving Farscape - even if they lose some viewers, they still win.  Down the line people won't always remember why or what they heard only that they saw SciFi in the news alot.  Consumer "Impressions" are everything.  In anything you try to do, only mention the show not the station.  Don't use negativity about the station only positive things about the show. 

Cable stations care about increasing their viewership in the good "demos", ie Young people (men/boys especially) between 18 - 25 and 18 -34.  The second best demo is high income/high education.  Even though the ratings were ok, they could get better demos (and more ad dollars) for a different demo or move focused demo.  The money they spend on Farscape is probably not bringing in a particular demo they can sell for enough money to make it worthwhile.  They could spend less, bring in better demos (even if they get less ratings) and still make more money.  And that's all they care about.  They had this "quality" show for four years and they can ride on that reputation for a long time.  I bet if you read press releases they put out for the next couple of years, they will all mention Farscape. 

 

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