April 01, 2003: At least according to the Sci Fi Channel. In a Sci Fi Channel press release received a short while ago, Sci Fi says that its 11-month ratings streak beats all cable and broadcast stations. It recently completed it's best first quarter and its best March ever. 

Press Release

In addition to its second consecutive record-breaking quarter, SCI FI Channel ended 1Q03 by announcing that it has achieved 11 consecutive months of year-over-year primetime ratings growth -- a streak that no other television network can currently beat.

SCI FI ended the quarter at a record 1.0 (1,190,000 P2+) in primetime -- up 33% in ratings and 39% in households from last year. SCI FI's explosive launch into 2003 was built upon the ratings heat generated by the Channel's record-breaking 4Q02, which featured Steven Spielberg Presents TAKEN.

Highlights include:

1st Quarter '03:

The Channel's 1Q03 1.0 primetime average is the #1 year-to-year increase in HH rating among all non-news networks (up 33%).

SCI FI is up 36% in total viewers from 1Q02.

This is also SCI FI's fourth consecutive quarter of year-over-year growth in HH ratings in primetime.

For the first quarter, SCI FI's primetime ranks in the Top 10 among all non-news cable networks in both ratings and deliveries for all key demos.

HHs, Total Viewers (P2+), Persons 18-49, Persons 25-54, Men 18-49, Men 25-54, Women 18-49 and Women 25-54.

March '03:

SCI FI's heavyweight March line-up weighed in with a 1.1 HH rating (1,312,000 P2+), making it the second best month in the history of the network -- trailing only December '00, which featured the miniseries Frank Herbert's Dune.

SCI FI placed in the Top 10 of all non-news cable networks in ratings and delivery of all key demos.

Within those key demos, the Channel also ranked in the Top 5 for ratings among all non-news networks for Persons 25-54, Persons 18-49, Men 25-54 and Men 18-49.

SCI FI is on a streak with five months in a row of a 1.0 or better HH rating (previous record was 2 months).

This is the ninth straight month in which SCI FI has averaged over 1,000,000 viewers in primetime.

SCI FI's March Originals

On the strength of SCI FI's original productions Frank Herbert's Children of Dune and Riverworld, the Channel scored its best 1Q week ever, with a 1.34 HH rating (March 17-23).

Children of Dune, with a 2.4 average, became the 3rd highest-rated original program event in SCI FI history, behind Taken and Frank Herbert's Dune.  The 6-hour miniseries drew an aggregate average audience of 18.2 million viewers.

The 2-hour original film Riverworld, with a 2.2 average, exceeded the time period average by 86% and became the most-watched original movie SCI FI has ever aired on a Saturday night with 2,735,000 viewers (P2+).

Tremors: The Series bowed to a 1.8 HH rating/1,427,000 HHs / 2,429,000 P2+ average for its two-episode primetime premiere on Friday, March 28.  The 2.0 HH rating/ 1,586,000 HH/ 2,634,000 P2+ for Tremors at 10pm is the best rating for any episode of any series on SCI FI this quarter, and the best performance for any program at 10pm on Friday in the history of the network.  The episode's rating was 67% above the time period average (1Q03 to date Friday 10PM-11P, 1.2).  The series' four airings on March 28 drew an aggregate audienceof 7,166,000 viewers (P2+).

*Source: Nielsen Media Research, qualifications available upon request.

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